As the manager of Demand Generation, you will be responsible for all aspects of internal CRM management and demand generation.  You will own and manage marketing automation and marketing CRM database systems to generate, distribute, and report on the marketing funnel and overall lead process. You will own the overarching establishment and maintenance of scalable processes within the department that guarantee best practices in lead, marketing funnel and campaign management.  You will use technical expertise and detailed understanding of system capabilities to maximize automation and process effectiveness.  You will not only provide strategic leadership, but you will get hands-on executing system requirements to help achieve our marketing CRM, automation and analytics strategy vision and objectives.

Responsibilities:

• Get hands on with the tools (Salesforce, Pardot, Marketing Automation) to establish and build new fields & workflows necessary to support the marketing lead funnel process.

• Work with marketing, product and sales leadership to establish lead generation requirements and work in a metrics-driven environment to reach monthly, quarterly, and annual goals.

• Understand and learn all of the organization’s products and services and work with each stakeholder to ensure demand generation is being done with the right audience in mind.

• Build documentation to support adoption, adherence, and long-term management of demand generation.

• Facilitate easy reporting on program and campaign effectiveness and monitor and maintain data quality in the marketing database.

• Package measurements into reports and dashboards to determine overall performance of the marketing programs.  Creates regular reports on marketing and sales initiatives, business impact, and effectiveness.

• Play a mentorship role, guiding key marketing operations in the execution of their duties when necessary, ensuring constant honing of their skills, performing performance appraisal for outstanding performers, and readying them.

• Work collaboratively with the sales and marketing teams in activities regarding the flow of leads from marketing to sales enablement. 

 Required skills and qualifications:

• Bachelor’s degree; marketing, technology or business degree

• Strong process acumen with 5 or more years of experience in marketing or lead generation or marketing automation

• Candidate must be a results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.

• Prior experience working with Salesforce.com

• Fluency in Pardot

• Excellent written communication skills with ability to draft professional emails as needed

• Experience working at other digital agencies and marketing services providers preferred

SUPERVISORY RESPONSIBILITIES: This position will have 2-3 direct reports

LOCATION: Texas or NY preferred but remote employment is a possibility for the right candidate.

 TRAVEL: Up to 10%