What You Will Do:

• The Marketing Analytics Manager provides analysis and recommendations to support marketing campaigns, product sales performance and product development via relevant dashboards.

• Outlines and implements measurement framework to support a comprehensive, multichannel marketing plan.

• Identifies, develops and enhances data collection needs, analysis processes and quantitative models.

• Manages marketing optimization programs such as developing a measurement framework, test plan and audience segmentation.

• Provides data used by the various stakeholders to project portfolio growth and key performance trends, and recommends process reengineering to maximize department efficiency and effectiveness.

• Ensures accuracy and eliminates gaps in the data collection/reporting methods.

• Manages and leads a team of analysts, oversees the team’s workload and ensures the team has the information and knowledge needed to support the analytical data needs of the credit union.

• Completes any other job related duties needed to help drive to our Vision, fulfill our Purpose, and abide by our Organization’s Values.

Ideal Candidate Will Have:

• Experience developing, implementing and determining business impact through various approaches to analysis and use of tools.

• Knowledge of industry-specific measurement methods, such as customer lifetime value, propensity-to-buy and propensity-to-churn.

• Knowledge of testing methodologies, including A/B and multivariate.

• Incorporating offline and online data into marketing campaign analysis (e.g. Adobe Analytics).

• Able to apply advanced analytics and data science to marketing through knowledge of data exploration, data experimentation, and machine learning-based predictive modeling.

• Able to utilize business process, data management and information systems skills to create, design and implement tools that improve workforce effectiveness and management decision making.

• Project management organization.

• In-depth understanding of the financial services industry.

What We Require:

• Bachelor degree in marketing, finance, mathematics, statistics, or other quantitative discipline or equivalent education and/or experience.

• Minimum of five (5) years of experience in marketing analytics.

• Minimum of three (3) years managing a team.

• Minimum of three (3) years in digital marketing analytics.

• Knowledge in using marketing and digital products to support marketing/sales efforts.

• Experience with common spreadsheet applications (e.g., Excel), including pivot tables and charting.

• Ability to edit databases and perform queries (e.g. Access, SQL, Python), and working with data warehouses and other relational and hierarchical database storage environments (e.g. Adobe Data Workbench).

• Experience with data visualization tools (e.g., Tableau, Power BI).

• Data mining and data modeling experience.

• Enhances the perception and use of analytics.

• Nurtures/upskills analytical talent of the team.

• Excellent attention to detail.

• Strong analytical and problem-solving skills.

• Maintain and handle matters of confidentiality with utmost tact and diplomacy.

• Able to manage several projects simultaneously.

• Able to work independently with minimal supervision and to meet deadlines.

• Superior written and verbal communication skills, to communicate complex findings in simple terms.

• Communicates cross-functionally and builds relationship with functions outside of marketing such as Enterprise Technologies.

What We Offer:

• Comprehensive total rewards package

• Medical, dental and vision insurance

• Health savings and flexible spending accounts

• Company paid employee life insurance

• Supplemental life insurance plans

• Supplemental insurance plans for hospital and critical accident

• Short term disability

• Company paid long term disability

• Paid sick and safe leave, paid vacation

• 401K match with immediate vesting

• Tuition reimbursement,

• Employee tenure and award programs

• Access to an on-site fitness center or gym membership reimbursement program