Summary

We are seeking a Digital Marketing Specialist that will be responsible for planning, executing, and analyzing SEO/SEM activity to drive corporate and customer digital engagement. The Digital Marketing Specialist will assist in developing content and will select and identify keywords and/or phrases to increase traffic to website(s). The role will develop, optimize and execute search engine marketing plans and campaigns to ensure revenue, budget, ROI and other goals are obtained.

Core Duties

• Plan and execute, SEO/SEM, database marketing, email, social media, and display advertising campaigns

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

• Identifies trends and insights and optimizes spend and performance based on the insights

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests

• Collaborates with internal teams to create landing pages and optimize user experience, and drive online leads

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Identifies critical conversion points and drop off points and optimizes user funnels

• Provides thought leadership and perspective for adoption where appropriate

• Performs search engine optimization analysis including keyword ranking, link-building, tagging, or indexing with the goal of improving the organization’s SEO performance

• Collaborate and identify powerful website content, key words/phrases, on-page elements, or meta-tags and suggest changes for increasing search engine ranking, click throughs, or conversions

• Review and analyze Company and customer sites for areas that can be improved and optimized by ensuring all activities are in alignment with SEO best practices

• Writing powerful calls-to-action to convert visitors

• Analyze keywords and SEO techniques used by competitors

• Develop and expand upon SEO guidelines for corporate or consumer facing web properties

The Right Candidate Will

• Exercise excellent judgment and make recommendations that balance the needs and growth of the company

• Have the ability to manage multiple competing and important priorities quickly, and effectively communicate back to other stakeholders

• Have a strong sense of urgency, integrity, autonomy and impeccable professionalism

• Maintain a holistic knowledge of basic business KPIs and data analytics

• Demonstrate knowledge and experience with SEO/SEM and best practices for lead generation

Job Requirements

• BS/BA in Marketing and/or Communications

• 3+ years of SEO, SEM, and website lead generation optimization and experience

• Experience developing and managing SEO guidelines and best practices

• Experience in setting up and optimizing Google Ads, Facebook ds, YouTube campaigns

• Advanced knowledge of Google Analytics, Google Ads, AdWords, Tag Manager, and other website metric or optimization tools, Facebook, Instagram, and Twitter social media platforms

• Above average experience and comprehensive knowledge of website optimization tools & use within content management engines or web platforms

• Strong written and verbal communication skills, strong problem-solving ability, and strong analytical skills and data-driven thinking

• Ability to work well with others both in-person and across other locations via remote communications

• Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Insights, WordPress, NetSuite)

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Up-to-date with the latest trends and best practices in online marketing and measurement